E-Commerce Tracking & ROAS Recovery
Audited and rebuilt the entire acquisition funnel, fixing tracking gaps and improving ROAS by 2.3x across Meta and Google campaigns.
Service:
AI & Growth Systems Audit
Industry:
E-Commerce
Year:
2025
Project Purpose
This e-commerce brand was scaling ad spend but couldn't accurately measure what was working. Pixel fires were inconsistent, server-side tracking wasn't configured, and their funnel had multiple drop-off points nobody was monitoring.
- Full audit of acquisition funnel and tracking setup
- Rebuilt conversion tracking (pixel + server-side)
- Optimized funnel flow to reduce drop-offs
The engagement started with a Growth Audit to identify every gap, followed by a full system rebuild.
Results
After the audit and rebuild, the brand finally had reliable data to make decisions on.
- 2.3x improvement in ROAS across Meta and Google
- Funnel conversion rate increased by 35%
- Attribution accuracy improved from ~60% to 95%+
The owner now reviews a single dashboard each Monday to know exactly what's working and where to invest next.
Emily C.
Founder, E-Commerce Brand
"They found tracking gaps we didn't even know existed. Our ROAS improved 2.3x and we finally trust our numbers."
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