SaaS Acquisition & Attribution System
Built a full growth engine connecting paid acquisition, tracking, and automated follow-up—resulting in a 40% increase in qualified demos within 90 days.
Project Purpose
This SaaS company was spending aggressively on paid acquisition but couldn't connect the dots between ad spend, pipeline, and revenue. Tracking was fragmented across multiple tools, attribution was unreliable, and the sales team was following up on leads manually with no system in place.
- Unified tracking across Meta, Google, and CRM
- Built automated follow-up sequences
- Created real-time performance dashboards
The goal was to build a single growth system that connected paid acquisition, tracking, and automated follow-up—so every dollar spent could be measured and optimized.
Results
Within 90 days of launching the new system, the company saw measurable improvements across every growth metric.
- 40% increase in qualified demo bookings
- 2.1x improvement in ROAS across paid channels
- Sales follow-up time reduced from 48 hours to under 5 minutes
The system now runs on autopilot with monthly optimization cycles managed through the Growth Retainer.
"Formulation Labs rebuilt our entire growth engine. Within 90 days we saw a 40% jump in qualified demos. The system just works."
